Black Friday in the US is not, as one would expect, a bleak, sad, dark day. Oddly enough, this day is about shopping.
Black Friday is the Friday after Thanksgiving and the term is said to have come from accounting and it means that retailers would make enough money on this day to put them “in the black” as opposed to “in the red” - which is bad. Being in the red means you’re losing money.
So black = good. Got it?
Now to fully understand the importance of Black Friday you need to understand the importance of shopping. Shopping is a national pastime in the US. In other countries people generally shop if they need something. It is a mundane thing: you go out when you run out of milk or bread or shoes (it can happen) or if your computer broke or if you accidentally dropped your cell phone in the toilet. That, I’ve learned from experience, happens more often than one would think.
In the US, however, shopping is the ends, not the means for some. You have nothing to do on a Saturday? You go to the mall and shop. A friend is in town? You go shopping. Macy’s has a sale? You’re sooo there, even if you don’t necessarily need anything from Macy’s.
The power of the sale is humbling. People look for “the sales” in the Sunday newspaper and they go to the store because “there’s a sale” not because “I really need new socks”.
Which brings us to Black Friday. Black Friday is the day when everything is on sale. Everyone has a deal and the deals are supposed to be so amazing that people line up the day before just to make sure that they don’t miss it.
Speaking of which, lines in the US are not your average lines: they are generally organized, people don’t “cut” the line (or else that little old lady will give you apiece of her mind!) and this year I heard they even gave out numbers so that everyone knew their exact place and was admitted in the store based on his or her number. I guess the fact that last year someone got trampled to death in a Wal Mart really made people reevaluate the way they stand in lines, right?
Aaanywhoo, on Black Friday, after - gasp! - Thanksgiving Thursday the stores have been closed all day, people go and shop ’til they drop. Sometimes quite literally.
So what do people shop for? It doesn’t matter. In the words of one lovely woman who was interviewed this morning on WJLA “you look for the deal. We were just grabbing everything that was a good deal”. Ok then.
But you know what? It is more satisfying than you would think. I will be bragging for years to come about my $60 boots that I got on Black Friday. And, damn, I never knew I needed them but they were such a good deal.
